Fresh spices, straight from Patonda since 1997

A proud father showing an open steel tiffin of chicken curry
A grandfather with his eyes closed, smelling a steel colander heaped with dried coriander seeds
A woman laughing, holding a turmeric root to her eye and a brass katori of haldi
A young man holding a string of dried red chillies between his hands
A young man holding out a steel katori of Kashmiri chilli powder with whole dried chillies on top
A girl with plaits about to eat a plate of bhel puri
A grandmother smiling as she smells a plate of whole spices

Since 1997 · Patonda

The masala that made our name.

Dhaniya from Indore.

Haldi from Sangli.

Chilli from Guntur & Byadgi.

Cleaned and graded, then ground.

One family recipe since 1997.

Our own Rajwadi blend.

The M.D. masala dabba with seven katoris of spices

Find your everyday favourites

Shop the range

Bestsellers, everyday essentials and regional favourites.

Combos

Bundles that save more

Our masalas in 200 g packs, together at a bundle price. Free delivery from ₹500.

M.D. Kitchen

Kitchens on Reels

Real recipes. Real kitchens. See M.D. in action.

  • Everyday Veg Curry

    Simple, flavourful and perfect for your daily meals.

  • Haldi Dal Tadka

    Golden, comforting and full of home flavours.

  • Chicken Dum Biryani

    Aromatic masala for restaurant-style biryani.

  • Jalebi at Home

    Crispy, juicy and easier than you think.

  • Perfect Onion Masala

    The base for countless delicious dishes.

From source to spice

The places behind every flavour.

Carefully sourced from the best regions in India, cleaned, roasted and ground in our own factory at Patonda.

  1. 1Chilli ChilliGuntur, Andhra Pradesh & Byadgi, KarnatakaPremium quality chilli Goes intoChilli Powder
  2. 2Haldi HaldiSangli, MaharashtraOur first spice in 1997 Goes intoHaldi Powder
  3. 3Dhania DhaniaIndore, Madhya PradeshSpecial Indori Dhana on the Mahadev pack Goes intoCoriander Powder
  4. 4Our factory Our factoryPatonda, Nandurbar, MaharashtraCleaned, roasted, ground and packed Every day7 tonnes

Sold here and at

2,000+ shops

across Maharashtra, Gujarat and Madhya Pradesh

Dispatch to

300
distributors

and room for more in Ahmedabad, Vapi and Indore

Rajendra Motilal Bora (Bori Seth), founder, in a spice shop

Our story · Since 1997

A family recipe. A lasting legacy.

Rajendra Motilal Bora, known to all as Bori Seth, and Chandrakala Rajendra Bora ran a grocery shop. They saw big brands selling low quality at high margins, so they began making their own at home: just haldi and chilli. Their first masalas were turmeric and garam masala.

After five years of struggle the business grew. People loved the chicken masala; it became about half of their success, and the family moved to a big factory. Dadaji still comes to the factory.

  1. 1997Mahadev masale begins
  2. 2005First big order: 300 bags, about 7,500 kg
  3. 2017First ₹1 crore year
  4. Today7 tonnes a day at our Patonda factory

“Quality and a clean method should never be replaced. If the quality is good, people will pay for it. It is all about people’s health.”

Rajendra Motilal Bora (Bori Seth), founder

Run today by the family: Manoj and Jaya Pokharna, Anand and Yogita Bora.

Discover our story

THE M.D. PROMISE

Four promises behind every pack.

Loose masala comes with no guarantees. These four go into every M.D. pack.

  1. A chilli farmer holding a big bunch of fresh red chillies in his field

    01

    Chosen at the source

    We buy premium chilli from Guntur and Byadgi, haldi from Sangli and dhania from Indore.

  2. Dried red chillies moving along a steel cleaning line under water sprays

    02

    Machine clean

    Every spice is cleaned, roasted, ground and packed in our own factory at Patonda, Nandurbar.

  3. A quality officer in the lab holding a dish of chilli powder beside bowls of haldi and coriander

    03

    Grade standard

    M.D. chilli, haldi and coriander packs carry Grade: Standard, and our chilli and coriander packs carry the AGMARK seal.

  4. A packing worker in a hairnet placing M.D. masala pouches into a carton

    04

    Trusted at scale

    Seven tonnes a day leave Patonda for 2,000+ shops in Maharashtra, Gujarat and Madhya Pradesh.

M.D. cartons full of chilli and coriander powder packs in our warehouse

For distributors

Build your market with M.D.

Your own area, steady margins and trade support, straight from our factory at Patonda.

  • 2,000+Shops across three states
  • 300Distributors and growing
Become a distributor

For kitchens and shops

Buy in bulk, straight from the factory

1 kg to 25 kg packs for restaurants, caterers and kirana stores, at trade prices.

Get bulk prices

From the M.D. kitchen

Cook it with M.D.

Real recipes from our Patonda kitchen. Pick a dish and see which masala makes it, step by step.